Code of Ethics

Individuals who have earned the Certified Military Financial Advisor® certification are required to adhere to the following Code of Ethics:

1. A CMFA™ professional must show integrity. CMFA™ professionals agree to provide services with integrity, fairness, and dignity. They must maintain their client’s trust and confidence at all times.

2. A CMFA™ professional must offer objective advice. The advice and/or services CMFA™ professionals provide should be objective, impartial, and accurate. Further, it must be the result of a holistic and thorough analysis, including but not limited to the client’s goals and current situation.

3. A CMFA™ professional must be competent. CMFA™ professionals must successfully complete the education and examination requirements to receive the certification. Further, they must maintain an appropriate level of knowledge in order to provide their clients with the proper level of advice.

4. A CMFA™ professional must respect your privacy. CMFA™ professionals agree to keep client information confidential and will disclose such information only when authorized by their clients or if compelled by law.

CMFA™ professionals should display or otherwise make known to individuals receiving advice or services from them this Code of Ethics.

CeriFi reserves the right to periodically update the Code of Ethics, and it is the individual’s responsibility to make sure they are following the most recent version.

Complaint Procedures

Individuals who have been authorized to use the CMFA™ designation are subject to CeriFi’s disciplinary process. Complaints against a designee may be filed by anyone with a formal business relationship such as a peer, supervisor, or client. Any complaints filed will go through an internal review process. CeriFi maintains a list of CMFA™ professionals in good standing.

Please use the following form to submit your complaint.

CeriFi reserves the right to periodically update the complaint procedures, and it is the individual’s responsibility to make sure they are following the most recent version.

Use of the CMFA™ and Certified Military Financial Advisor® Marks

CeriFi is the owner of the Certified Military Financial Advisor® mark and CMFA™ mark.

As a successful recipient of the CMFA™ designation, you will want to protect these marks and their use to maintain their integrity in the field of financial planning.

Use of these marks is limited to those who have been specifically authorized to do so by CeriFi. Only those individuals who have completed the CMFA™ course, passed the exam, maintain their continuing education requirements, and adhere to the Code of Ethics are allowed to use the marks.

CMFA™ professionals are not permitted to use the marks in a manner that disparages CeriFi, its products and services, or its affiliated companies.

CMFA™ Mark:

• The mark must be in all capital letters with no periods.

• Always use the TM symbol.

• The mark must be used as an adjective. Follow the mark with a noun such as “professional” or “certification”, or use the mark immediately following the name of the person who is certified.

• The mark may not be incorporated into any business or product names, email addresses, or URLs.

• The CMFA™ mark must not be used as a parenthetical abbreviation for the Certified Military Financial Advisor® mark. Incorrect use: “Camille Davis is a Certified Military Financial Advisor® (CMFA™) professional.”

Certified Military Financial Advisor® Mark:

• The mark must be spelled out correctly, in its entirety, and the first letter of each word must be capitalized.

• Always use the ® symbol.

• The mark must be used as an adjective. Follow the mark with a noun such as “professional” or “certification”, or use the mark immediately following the name of the person who is certified.

• The mark may not be incorporated into any business or product names, email addresses, or URLs.

• The Certified Military Financial Advisor® mark must not be used as a parenthetical expansion for the CMFA™ mark. Incorrect use: “Camille Davis is a CMFA™ (Certified Military Financial Advisor®) professional.”

CeriFi reserves the right to periodically update the trademark guidelines and it is the individual’s responsibility to make sure they are following the most recent version. If you have any questions about trademark or logo usage, please reach out to us at trademarks@cerifi.com.